.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, as soon as accustomed to getting billions in financial backing yearly, have actually raised nearly $360 thousand until now this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That lag results from market concentration, enhanced governing tensions, as well as economic uncertainties.ADWEEK consulted with five VCs that remain to purchase adtech firms, in spite of these problems, concerning what they are actually trying to find as well as what they stay away from. Probably unsurprisingly, these investors are actually targeting possibilities in privacy-focused modern technologies and industry-specific locations such as hooked up television.